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Growing Needs of The Event Management Industry

Events are part and parcel of life. We cannot dodge them since they touch all attributes of our social existence. Weddings, engagements, social gatherings and birthday celebrations are all events which we often celebrate at the personal level.

The events industry is a dynamic, fast-paced sector offering opportunities to work on anything from small staff events to festivals, weddings to charity fundraisers. The events industry is thriving, and getting into a career as an events manager means getting in on a slice of a growing industry.

Performance Improvement

Qualifications can help you learn what you need to know to make it in the world of events management. A career in event management is such that you can carry it anywhere in the world. The events industry has come a long way in the last few decades and is now about so much more than simply throwing a party. The events industry is not only very established; it’s growing consistently, fuelled by ever-growing demand for live experiences from the younger generation. Event management is a multi-million industry with events being organised almost daily. The size of the Event management industry has grown at an alarming rate in the past decade in the Indian economy. Experts in the industry strongly believe that this is just the beginning of a new era. According to the surveys done by leading Research agencies, the organised Event Industry in India is poised to grow by at least by 20% annually and is estimated to reach INR 120000 crores. So making a career in event management is a good choice.

The success of an event manager depends upon how well he has organised the event and up to which extent he is able to achieve event and marketing objectives. Over a period of the last five years, several universities and institutes have started introducing event management courses in their syllabus because of the demand and the power it holds in the market today.

Event management is all about keeping in order a focused and professional event for a certain target audience. It entails visualising concepts, executing, organising, budgeting and planning events. Working as an entrepreneur after two or three years of work experience is strongly recommended. If you can give value for money to your sponsors then sky's the limit for your income

Event managers organise events such as product launching, theme parties, birthday parties, wedding celebrations, exhibitions, workshops, corporate seminars, company conferences, musical concerts, road shows, celebrity promotions, film awards, fashion, celebrity shows etc. It varies from large-scale international events to small-time private events. A large team of professionals is required to visualise concepts, plan budgeting, execute and organise events.

Category of Events

  • Charity: Charitable auctions, marathons, and fundraisers fall under this category.
  • Private: These include theme parties, award ceremonies, weddings, and anniversaries.
  • Corporate: These include conferences, seminars, meetings, team building events, trade shows, business diaries, press conferences, networking events, opening ceremonies, and product launches.
  • With all its variety and exciting opportunities, pursuing a career in events is a decision that you are never going to regret.

Key features of the program are:

  • 3 Year Full Time BBA Degree Program
  • Physical and E-Learning Resources
  • Qualified Faculty Members
  • Bridge Course
  • On-demand Exams
  • In-demand Skills Workshops
  • Digital Gujarat Scholarship
  • SSIP
  • Internships and Placements
  • Work-based Learning Route
  • 360° Continuous Evaluation
  • Holistic Development
  • Personalised Counselling Programs
  • Powerful Career Assistance
  • Onground Training

Course Details of LJIEM

This course aims to integrate managerial functions with practical knowledge of all events. It is rightly designed for students who are passionate, creative & vibrant and possess business acumen to make their profession not only entertaining but also rewarding. The course structure of LJIEM is as follows:

Subjects of Semester : 1

  • PRINCIPLES OF MANAGEMENT
  • BUSINESS ECONOMICS
  • BUSINESS COMMUNICATION
  • FUNDAMENTALS OF EVENT MANAGEMENT & PLANNING
  • PRACTICAL ASPECTS OF EVENT MANAGEMENT - I
  • MICROSOFT OFFICE WORKSHOP
  • EVENT SOUND-LIGHTING & CONSOLE MANAGEMENT-WORKSHOP
  • PERSONALITY DEVELOPMENT & GROOMING-WORKSHOP

Subjects of Semester : 2

  • HUMAN RESOURCE MANAGEMENT
  • COMMERCIAL COMMUNICATION - II
  • EVENT PRODUCTION & LOGISTICS MANAGEMENT
  • EVENT HOSPITALITY
  • PRACTICAL ASPECTS OF EVENT MANAGEMENT - II
  • SOCIAL MEDIA MARKETING WORKSHOP
  • GRAPHIC DESIGNING & ANIMATION- WORKSHOP
  • PHOTOGRAPHY & PRODUCT PORTFOLIO,SHORT FILM & DOCUMENTARY- WORKSHOP

Subjects of Semester : 3

  • MARKETING MANAGEMENT
  • PR, SPONSORSHIP & ADVERTISING
  • EXPERIENTIAL MARKETING & TECHNOLOGY
  • SPECIAL ASPECTS OF EVENT MANAGEMENT - MICE & CORPORATE
  • PROFESSIONAL INDUSTRY ENGAGEMENT (PRACTICAL TRAINING)
  • AR & VR WORKSHOP
  • BASIC GOOGLE APPS TRAINING- WORKSHOPEVENT

Subjects of Semester : 4

  • FINANCE & ACCOUNTING MANAGEMENT
  • DIGITAL MEDIA MARKETING
  • EVENT COMPLIANCES
  • SPECIAL ASPECTS OF EVENT MANAGEMENT - WEDDING & LIVE EVENTS
  • WORK BASED LEARNING ROUTE- I (INTERNSHIP)
  • STRESS MANAGEMENT & TEAM BUILDING WORKSHOP
  • EVENT SOFTWARE-WORKSHOP

Subjects of Semester : 5

  • ENTREPRENEURSHIP & PROJECT MANAGEMENT
  • SERVICE MARKETING & CUSTOMER RELATIONSHIP MANAGEMENT
  • EVENT MEDIA MANAGEMENT
  • SPECIAL ASPECTS OF EVENT MANAGEMENT - SPORTS EVENT
  • WORK BASED LEARNING ROUTE- II (INTERNSHIP)
  • EVENT PITCHING WORKSHOP
  • IDEA GENERATION-WORKSHOP

Subjects of Semester : 6

  • RESEARCH PROJECT
  • PRACTICAL ASPECTS OF EVENT MANAGEMENT
  • MARKET RESEARCH & DESIGN
  • BASICS OF STATISTICS

The Teaching Pedagogy

  • The teachers emphasize on conceptual clarity and understanding the subject rather than mechanically cramming the answers
  • The teachers emphasise conceptual clarity and understanding of the subject rather than mechanically cramming the answers
  • Students are encouraged to read the best books, journals and magazines for gaining real knowledge instead of reading guides
  • Internal-Continuous exams (MCQs) are conducted from time to time
  • Interesting Case Studies and Subject Related Videos are shown to the students
  • The latest audio-video tools and Power Point Presentation are used to impart teaching
  • The college provides subject material to the students in all the subjects.