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Course Details of LJISM

This course aims to integrate managerial functions with practical knowledge of sports events. It is rightly designed for students who have passion for sports and possess business acumen to make these events not only entertaining but rewarding too. Below mentioned is the course structure:

Subjects of Semester : 1

  • Principles of Management
  • Business Economics
  • Business Communication & Soft Skills
  • Fundamentals of Sports & New Age Dynamics
  • Leadership Principles in Sports
  • Basics of Practical Sports Management I (Training)

Subjects of Semester : 2

  • Human Resource Management
  • Marketing Management
  • Management of Sports Leagues and Teams
  • Sports Facilities Planning and Management
  • Basics of Practical Sports Management II (Training)

Subjects of Semester : 3

  • Sports & Entertainment Marketing
  • Sports Funding & Financial Management
  • Sports Media , Broadcasting & Journalism
  • PR, Sponsorship & Advertising in Sports
  • Sports Event Management
  • Professional Industry Engagement (Training)

Subjects of Semester : 4

  • Brand Management
  • Sports Law & Risk Management
  • Global Sports Tourism
  • Sports Health & Nutrition
  • Sports Psychology
  • Work Based Learning Route (internship)

Subjects of Semester : 5

  • Media management
  • Ethics & Governance
  • International Sports Management
  • Sports training and tactics
  • Entrepreneurship & Project Management
  • Advanced Practical Sports Management (Internship)

Subjects of Semester : 6

  • Final Project: Research, Conceptualization & Ideation, Brainstorming, Data Collection, Analysis, Planning, Blue Print, Team Planning, Organization Structure, Time Management, Resource Management, Production & Operations, Logistics , Technical Requirement, Advertising & Marketing, Finance Management.