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Course Details of LJIEM

Course Details of LJIEM (with sports specialization)

This course aims to integrate managerial functions with practical knowledge of all events. It is rightly designed for students who are passionate, creative & vibrant and possess business acumen to make their profession not only entertaining but also rewarding. The course structure of LJIEM is as follows:

Subjects of Semester : 1

  • Principles of Management
  • Business Economics
  • Business Communication & Soft Skills
  • Introduction to Event Management
  • Event Planning & Venue Management
  • Basics of Practical Event Management – I

Subjects of Semester : 2

  • Human Resource Management
  • Marketing Management
  • Event Production Process
  • Event Hospitality
  • Event Resource Management
  • Basics of Practical Event Management – II

Subjects of Semester : 3

  • Event Marketing & Sponsorship
  • Event Cost Accounting & Finance Management
  • Information Technology in Business Management
  • Experiential Marketing & Technology
  • Special Events – Wedding Planning & Live events
  • Professional Industry Engagement (Practical Training)

Subjects of Semester : 4

  • Brand Management
  • Legal Aspects of Event Management
  • Special Events – MICE & Corporate Events
  • Event Safety & Risk Management
  • Advertising
  • Work Based Learning Route (Internship)

Subjects of Semester : 5

  • Media Management
  • Ethics & Governance
  • Public Relations
  • Skill Based – Campus to Corporate
  • Special Events – Sports Management
  • Project Work - I

Subjects of Semester : 6

  • Final Project: Research, Conceptualization & Ideation, Brainstorming, Data Collection, Analysis, Planning, Blue Print, Team Planning, Organization Structure, Time Management, Resource Management, Production & Operations, Logistics, Technical Requirement, Advertising & Marketing, Finance Management.